J Craner

The Changing Tapestry of Marketing: The Rise of Integrated Marketing Agencies

Marketing. The word alone summons up a thousand different ideas and images. We might think of the giant billboards that light up Times Square or the pop-up ads that dance across our screens when we’re surfing the internet. But modern marketing is so much more. It’s a vibrant tapestry woven with threads of creativity, strategic planning, and an in-depth understanding